PMI sales double in the last year: ActiveQuote

144% year-on-year

John Brazier
clock • 1 min read

UK protection comparison website ActiveQuote records doubled PMI growth year-on-year.

The number of PMI policies sold by ActiveQuote.com has risen by 144% in the last quarter compared with the same period last year. On a regional basis, Wales recorded the highest growth within that time, with sales jumping 156%, followed by Northern Ireland at 153% and the West Midlands at 139%. Meanwhile, London and the Southeast of England have had the lowest take up, with sales climbing by 50% in the capital and 68% in the Southeast. London also saw the biggest decrease in its distribution share of overall sales, suggesting PMI is becoming more commonly acquired UK-wide. Over ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on PMI

NHS waiting list increases to 7.33m
PMI

NHS waiting list increases to 7.33m

July 2026 data

Jaskeet Briah
clock 10 September 2026 • 2 min read
Self-pay PMI admissions hit highest level in Q1 2026
PMI

Self-pay PMI admissions hit highest level in Q1 2026

Slight decline in insured admissions

Jaskeet Briah
clock 08 September 2026 • 2 min read
Healthcare access barriers cost UK £17bn: Simplyhealth
PMI

Healthcare access barriers cost UK £17bn: Simplyhealth

Simplyhealth research

Cameron Roberts
clock 04 September 2026 • 2 min read