IPTF launches consumer-facing money awareness brand

The Income protection Task Force (IPTF) has today (5 July) launched a new consumer facing brand designed to engage with 18-35-year-olds. The ‘Ziggy Money Moves' brand aims to help younger consumers better manage their money, raise awareness of IP and, ultimately, protect more incomes the IPTF stated. The brand is led by ‘Ziggy' (pictured) and other characters that are intended to embody the ‘squiggler generation' that don't follow conventional generational pathways. It will aim to reach consumers primarily via Instagram (@ziggysmoneymoves) and is looking for industry engagement to ...