ProtectX4: Industry has to make protection sexy

L&G veteran Richard Kateley says more can be done to increase engagement with products

clock • 1 min read

The protection industry has to start making its products “sexy” in a bid to encourage greater engagement, according to former Legal & General head of intermediary development Richard Kateley.

Speaking at Protection Review's ProtectX conference today (17 June), Kateley reflected on his career which included 34 years at L&G.  A main problem he identified was that protection specialists are failing to pass their enthusiasm onto clients.  "We had a saying at L&G, to make protection sexy, and I still believe that," Kateley (pictured) told the audience. "If you think it is a strange word to use, it's definition is ‘to be interesting or appealing'. And isn't that what we are trying to do?"  As such, Kateley is encouraging industry professionals to take this across ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Probate delays jump 65% for year-long cases

Probate delays jump 65% for year-long cases

Cases taking over six months rose 112%

Jaskeet Briah
clock 23 April 2024 • 2 min read
Six in 10 claims handlers want to develop technological skills

Six in 10 claims handlers want to develop technological skills

Sprout.ai research shows

Jaskeet Briah
clock 22 April 2024 • 3 min read
AFM members pay out £70m on IP claims in 2023

AFM members pay out £70m on IP claims in 2023

Claims for musculoskeletal continue to rise

Jaskeet Briah
clock 17 April 2024 • 2 min read