ProtectX4: Industry has to make protection sexy

L&G veteran Richard Kateley says more can be done to increase engagement with products

clock • 1 min read
ProtectX4: Industry has to make protection sexy

The protection industry has to start making its products “sexy” in a bid to encourage greater engagement, according to former Legal & General head of intermediary development Richard Kateley.

Speaking at Protection Review's ProtectX conference today (17 June), Kateley reflected on his career which included 34 years at L&G.  A main problem he identified was that protection specialists are failing to pass their enthusiasm onto clients.  "We had a saying at L&G, to make protection sexy, and I still believe that," Kateley (pictured) told the audience. "If you think it is a strange word to use, it's definition is ‘to be interesting or appealing'. And isn't that what we ar...

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