Centralised comparison service offers insights between similar but different protection policies
By adding Vitality's Serious Illness Cover to the iPipeline comparison tool, hosted on its protection quote and apply portal SolutionBuilder, advisers will be provided insights into the differentiation between policies. In contrast to more traditional critical illness cover, the Vitality policy pays out on a severity-based approach, which means that Vitality members can claim at an earlier stage of illness. iPipeline stated that due to the uniqueness of Vitality's policy, comparisons with "other...
'Look beyond the bare statistics and ask why differentials exist'
Totalling £206 million
CI claims drop 14%
Over 9,000 claimants