Insurance brokers must connect with market on relationships: CII

New Generation Broking Group

John Brazier
clock • 1 min read

Honesty, loyalty, understanding needs and a focus on value have been recommended as ways to increase public trust

A report from the Chartered Insurance Institute's (CII) New Generation Broking Group has recommended brokers build on existing good practice by educating consumers about the products and services available. The New Generation group, comprised of rising stars from the broking profession, warned this action was vital to "tackle the increased risk of policies being voided, cancelled, claims only partially paid or not paid at all, and previous payments even being recalled." The report recommends that insurance brokers focus on key areas when communicating with and educating customers on t...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

Monzo to acquire Habito

Monzo to acquire Habito

Deal expected to complete Spring 2026

Cameron Roberts
clock 16 December 2025 • 1 min read
2025 in review: Adviser reflections on services

2025 in review: Adviser reflections on services

Underwriting, IHT, AI and limited innovation

Jaskeet Briah
clock 16 December 2025 • 6 min read
Term assurance sales up 16% for Reassured

Term assurance sales up 16% for Reassured

Increased searcher intent recorded since June 2025

Jaskeet Briah
clock 12 December 2025 • 1 min read