Advisers promoting IP but conversion rates remain low: IPTF

IPTF adviser survey

John Brazier
clock • 3 min read
Advisers promoting IP but conversion rates remain low: IPTF

IPTF adviser survey finds advisers struggling to turn conversations around income protection into sales, but there are reasons to be optimistic

The survey found that over half of adviser respondents (57%) said that they recommended income protection (IP) to at least 70% of clients, with around one-in-five (19%) making a recommendation to more than 90% of clients. However, despite an encouraging number of conversations taking place, converting discussions to sales remains an obstacle. The IPTF found that three quarters (74%) of advisers reported that less than half of their clients went on to take out an income protection policy. For...

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