Industry language holding back income protection take-up
The Exeter data
Research shows that despite rising financial insecurity concerns, adoption and understanding of income protection remains low
The Exeter states that its research of 1,021 working adults in the UK, conducted in October last year, found that one of the main barriers in raising awareness of the importance of protection was the use of technical language and jargon using by the industry. Only half (52%) of people surveyed said that the language used to explain insurance products, such as income protection, is easy to understand, while one in four (26%) that already have IP cover in found it difficult to understand what the...
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