MaPS merges legacy brands to focus on financial wellbeing

Support accessible from one place

clock • 2 min read

The Money and Pensions Service (MaPS) has launched a new brand MoneyHelper as it looks to focus on and improve consumer financial wellbeing

The new consumer brand will replace MaPs' three legacy services: the Money Advice Service, The Pensions Advisory Service and Pension Wise, which were unified and brought together under a single structure in 2019. It aims to provide a single source of free and impartial pensions and money guidance. Formed as a result of the Financial Guidance and Claims Act 2018, the organisation is headed by chairman Sir Hector Sants and chief executive Caroline Siarkiewicz. Customers will now be able to access free support from what would have been from the three separate brands all in one place at M...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Regulation

The COVER Review: Budget 25 edition

The COVER Review: Budget 25 edition

Joined by Broadstone's Brett Hill

COVER
clock 28 November 2025 • 1 min read
Budget 25: Maintaining IPT rates a missed opportunity

Budget 25: Maintaining IPT rates a missed opportunity

Rate remains at 12%

Cameron Roberts
clock 27 November 2025 • 2 min read
Budget 25: Protection industry reacts

Budget 25: Protection industry reacts

The NHS is "playing ‘catch up'"

Jaskeet Briah
clock 27 November 2025 • 5 min read