Reframe appoints Catherine McDermott as chief executive

Hyperpersonal approach

John Brazier
clock • 1 min read

Digital health specialist taps former McKesson and Amazon director to take senior leadership

Reframe has appointed Catherine McDermott to lead the firm with a focus on expanding its position in the digital health sector, where it provides "hyperpersonal" healthcare solutions. Having previously specialised in the cancer support, Reframe is also targeting growth in the general health and wellbeing space. The company states that the strategy is underpinned by significant investment in developing advanced technologies, artificial intelligence and machine learning to deliver "greatly enhanced and personalised healthcare experiences." Prior to joining Reframe, McDermott held sen...

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