The protection prism: Looking at protection with a different lens

Part one

clock • 6 min read

Protection should never be considered one-dimensional, writes Tony Müdd, divisional director, development & technical consultancy for St. James’s Place Wealth Management

In my recent article within Cover I outlined my disappointment in a video into Financial Wellbeing that failed to discuss the cornerstone that protection plays in supporting this. There were several opportunities to bring protection into the discussions of what would be considered traditional triggers such as having a family or taking out a mortgage.  Whilst triggers such as these are critical, it got me thinking about the more esoteric or unusual reasons for protection that people may not have thought of or considered. In jotting them down I was reminded of the uniqueness of Protection ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Underwritten WOL sees strong growth in Q3: Gen Re

Underwritten WOL sees strong growth in Q3: Gen Re

Growth in policies sold and APE

Cameron Roberts
clock 19 December 2025 • 1 min read
Octopus Legacy launches life cover with Shepherds Friendly

Octopus Legacy launches life cover with Shepherds Friendly

Designed to reduce anxiety

Jaskeet Briah
clock 10 December 2025 • 2 min read
Aviva updates online trust process

Aviva updates online trust process

Digitised trust for individual protection

Cameron Roberts
clock 28 November 2025 • 1 min read