Increased protection appetite continues, reports Guardian

As England moves into a new lockdown, protection challenger Guardian launches findings from its second round of adviser research into the impact of Covid-19 on the protection market. Revealed by Rachael Welsh, Guardian's head of marketing, speaking at yesterday's COVER Protection & Health Summit, the results show the increase in consumer willingness to talk about protection - initially reported during the UK's first lockdown - strongly persists. Of the 316 advisers surveyed, 76% of advisers say clients are more willing to discuss protection than before the pandemic. That's consistent with t...