How Covid-19 is changing the role of the insurer

Covid-19 has not only caused a seismic shift in society, it has also changed the role of the protection insurer in the eyes of both customers and advisers. As we begin moving through this phase of the pandemic, now is the time for providers to take stock and consider what people want and need from a modern protection insurer. Over the past few years we have seen the role of the insurer shifting away from one that's merely transactional and which has little engagement with customers. For decades taking out protection insurance was often a grudge purchase, with customers shoving a policy a...