Advisers urged to make lifestyle integral to customer conversations

AIG Life Limited is urging the protection industry to build on the UK government's recently launched ‘Better Health' campaign and make health and wellbeing benefits integral to customer conversations. Sue Helmont, marketing director at AIG Life Limited, said the UK intermediary and protection sector should use the shared experience of living through a global pandemic to reinforce the value of financial advice and the availability of health and wellbeing services...