Reassured adds Chief Information Officer to Board

Going for growth

clock • 1 min read

Matt Potashnick takes newly created role following private equity investment in the business

Life Insurance broker Reassured has announced the appointment of CIO Matt Potashnick, who will be responsible for IT across Reassured's five existing sites, as well as several more planned for 2020/21. Additionally, he will spearhead the firm's ambitious digital sales strategy, which will complement its telesales activity. In 2005 Matt was a founder of Swiftcover, where he created an online solution allowing customers to buy Motor Insurance online; subsequently moving the business into Home and Travel Insurance lines, before it was acquired by AXA in 2007 where the brand and its systems ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

COVER to launch Mortgage Protection Zone

COVER to launch Mortgage Protection Zone

Content, video and insights for advisers navigating mortgage protection

COVER
clock 09 February 2026 • 2 min read
Partner Insight: Rethinking mortgage protection: Is covering just the home enough?

Partner Insight: Rethinking mortgage protection: Is covering just the home enough?

With rising living costs, homeowners face unprecedented financial pressure, giving advisers an opportunity to reframe the mortgage protection conversation.

Andy Philo, Strategic Partnerships Director for Vitality
clock 09 February 2026 • 5 min read
Half of couples unsure on location of their partner's will

Half of couples unsure on location of their partner's will

40% know where to find life insurance policy

Jaskeet Briah
clock 04 February 2026 • 2 min read