Reassured adds Chief Information Officer to Board

Going for growth

clock • 1 min read

Matt Potashnick takes newly created role following private equity investment in the business

Life Insurance broker Reassured has announced the appointment of CIO Matt Potashnick, who will be responsible for IT across Reassured's five existing sites, as well as several more planned for 2020/21. Additionally, he will spearhead the firm's ambitious digital sales strategy, which will complement its telesales activity. In 2005 Matt was a founder of Swiftcover, where he created an online solution allowing customers to buy Motor Insurance online; subsequently moving the business into Home and Travel Insurance lines, before it was acquired by AXA in 2007 where the brand and its systems ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Aviva updates online trust process

Aviva updates online trust process

Digitised trust for individual protection

Cameron Roberts
clock 28 November 2025 • 1 min read
Fairer Finance adds former FCA chair to consumer board

Fairer Finance adds former FCA chair to consumer board

Charles Randell CBE joins

Jaskeet Briah
clock 28 November 2025 • 1 min read
A history of protection products

A history of protection products

The good, the bad (and the ugly)

Tom Baigrie and Ryan Griffin
clock 27 November 2025 • 6 min read