Reassured adds Chief Information Officer to Board

Going for growth

clock • 1 min read

Matt Potashnick takes newly created role following private equity investment in the business

Life Insurance broker Reassured has announced the appointment of CIO Matt Potashnick, who will be responsible for IT across Reassured's five existing sites, as well as several more planned for 2020/21. Additionally, he will spearhead the firm's ambitious digital sales strategy, which will complement its telesales activity. In 2005 Matt was a founder of Swiftcover, where he created an online solution allowing customers to buy Motor Insurance online; subsequently moving the business into Home and Travel Insurance lines, before it was acquired by AXA in 2007 where the brand and its systems ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

AI expected to reduce workforce for large private sector firms

AI expected to reduce workforce for large private sector firms

CIPD research findings

Patrick Brusnahan
clock 10 November 2025 • 2 min read
Two in five men unaware of cancer risk

Two in five men unaware of cancer risk

Bupa research findings

Jaskeet Briah
clock 07 November 2025 • 2 min read
One in five adults abandon the protection journey: AMI

One in five adults abandon the protection journey: AMI

47% abandoned the process after receiving a quote

Jaskeet Briah
clock 05 November 2025 • 3 min read