Advisers shunning life and critical illness cover sales - research

Hannah Godfrey
clock • 1 min read

Almost three-quarters (72%) of advisers believe there is a growing threat people will not have enough life insurance and critical illness cover as fewer intermediaries are selling it, research suggests.

Data from new life and protection firm Specialists4Protection.co.uk identified 8% of advisers saying they had stopped selling life insurance to their clients over the last five years, while 3% planned to do so within the next 12 months. A further 5% said they intended to stop selling life insurance "at some stage in the future". The corresponding figures for critical illness cover were 8%, 5% and 11% respectively. The research found the main reason for advisers wanting to stop selling life insurance and critical illness policies was an intention to focus on investments instead. Sellin...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Quarter of over-55s have informed executors on how to locate protection policies

Quarter of over-55s have informed executors on how to locate protection policies

Canada Life research findings

Jaskeet Briah
clock 11 September 2026 • 2 min read
Sorry (not sorry) to interrupt

Sorry (not sorry) to interrupt

World Suicide Prevention Day

Cameron Roberts
clock 10 September 2026 • 3 min read
Over half of parents financially impacted by their child's illness or injury

Over half of parents financially impacted by their child's illness or injury

MetLife’s Everyday Risk Report

Jaskeet Briah
clock 09 September 2026 • 2 min read