Aviva is launching a radio campaign of four adverts highlighting family protection.
Beginning today, the six week campaign will focus on post death scenarios in three of the adverts, with the fourth highlighting Aviva's free life cover for new parents offer, which provides £10,000 of free life cover for each new parent up to the child's first birthday.
The adverts are also part of wider marketing incorporating social media, PR and online/digital content.
Louise Colley, protection distribution director for Aviva said: "The adverts also encourage people to contact a financial adviser to discuss their protection needs so this campaign will offer another opportunity to open conversations with new and existing clients."
Fraudulent leads and why they matter
‘Is it normal?’
By Advertising Standards Agency
At The HAC, London
‘The world’s biggest mass sporting event’