PruHealth has signed sponsorship with the International Triathlon Union (ITU), the organisers of the 2013 World Triathlon Grand Final to be held in London.
The event, held at the Olympic venue in Hyde Park from 11-15 September 2013, will be known as the PruHealth World Triathlon Grand Final London.
This is London's fourth time an event of the ITU World Triathlon Series is staged in London, but the first time that the Capital hosts the Grand Final.
Marisol Casado, president of the ITU, said: "PruHealth's goals of empowering the community to live healthy, active lives are symmetric with our own objectives to encourage overall wellbeing.
"The fact that PruHealth is a UK-based company will only serve to increase our outreach for the Grand Final in London."
PruHealth will offer 1,000 race entries to its members for the Open Age-Group Races which are being staged alongside the Grand Final, allowing participants of all levels to partake in triathlon.
London will welcome more than 5,000 participants from around the world competing for Elite, U23, Juniors, Paratriathlon and Age-Group World Championship titles.
In addition, there will be an Open Age-Group race enabling participants of all abilities to experience triathlon in Hyde Park on much of the same course as the Elite.
