Canada Life Group Insurance has increased its maximum intermediary commission by 50%.
Intermediaries can now select up to 30% commission on sales of all its group risk products - a 50% up on the 20% maximum previously available.
Canada life says this is aimed at intermediaries targeting smaller firms including those that transact group business using the Canada Life Automated Self Service (CLASS) online portal.
The move follows the introduction of an average discount of 10% on all Group Life business transacted through CLASS at the beginning of this year.
Paul Avis, sales and marketing director at Canada Life Group Insurance says: "We recognise that - particularly with smaller or more complex schemes - the amount of work involved in their set up and ongoing management can require a commission payment exceeding 20%.
