Standard Life Healthcare has put together a marketing toolkit to help those intermediaries looking to...
Standard Life Healthcare has put together a marketing toolkit to help those intermediaries looking to increase their private medical insurance business. The CD-ROM provides information on promotional activities such as taking an exhibition stand, using posters, sending a direct mailshot and creating and placing a successful advertisement. The CD-ROM has been mailed to 5,000 intermediaries and is available through local Standard Life offices.