How can I create a simple presence on the internet so potential customers can find out more about my...
How can I create a simple presence on the internet so potential customers can find out more about my company?
Many IFAs have decided to look towards the internet as a means of communicating with existing clients and generating new ones. There are many ways that this can be achieved ' varying greatly depending on the budget available and the type of website required. One way is to approach a specialist web design agency, where you will specify the design and content, and the site is built to your own requirements.
This will undoubtedly provide a professional looking website but this can cost thousands of pounds to set up. One issue that can be easily overlooked is that the content needs to be kept up to date so you need to think about the time, effort and cost of maintenance.
At the other extreme some organisations provide a free website design service, but this is nothing more than a business card on the internet. If you are going to take the internet seriously, then this probably will not provide any significant business benefits.
In the middle of these two are the various templated website design services from various IFA portals. For a minimal monthly charge and with a minimum of effort, you can create your own web presence using pre-written content and services structured within a number of set layout styles. You also have the ability to personalise and include your logo and corporate colours, and details of your services, office and personnel.
The site can include online calculators, interactive content and transactional services that aim to encourage your clients to not just visit but return to your site. This means that little effort is needed in creating generic product related content that can be easily updated whenever you want.
