Peter Hamilton, head of market engagement at Zurich UK, reviews the importance of the Insurance Day of Giving (iDOG), run by Insurance United Against Dementia (IUAD), in helping to support not just those living with dementia, but the families impacted by the condition.
The dog in question is the insurance Day Of Giving (iDOG for short), run by Insurance United Against Dementia. It's on 1 December, but anyone going to the COVER Excellence Awards ceremony on 1 November will hear more about how we have the opportunity to create a lasting legacy. Insurance United Against Dementia (IUAD) is an Alzheimer's Society movement created and championed by the insurance industry, and so far it's raised a staggering £7 million, on its way to a target of £10 million. Most of that has so far come from the general insurance side of the business. The money raised is b...
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