A DECADE OF DISTRIBUTION: Upward trends

New channels, specialist advisers and mortgage brokers

clock • 11 min read

Ruth Gilbert takes a deep dive into the drivers of protection growth in recent years

In November, we reported income protection sales numbers from the Financial Conduct Authority (FCA) showing 2019 to be reaching the best levels for 15 years. Respective contributions of potential driving factors outlined in that article for the previous decline and current renaissance are a matter of speculation, but we can be sure the efforts of the Income Protection Task Force, including their Seven Families campaign, from which we still benefit today, can only have helped. Other driving factors for income protection can be expected to be shared across the protection market as a whole....

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Life insurance policies including CIC up 11%

Life insurance policies including CIC up 11%

Rise in joint policies

Jaskeet Briah
clock 27 March 2026 • 2 min read
MorganAsh launches vulnerable customer calculator

MorganAsh launches vulnerable customer calculator

Covers 20 of the most common vulnerabilities

Jaskeet Briah
clock 26 March 2026 • 2 min read
Vitality launches healthcare partnership with Boots

Vitality launches healthcare partnership with Boots

Follows rising demand for primary care

Jaskeet Briah
clock 13 March 2026 • 2 min read