A DECADE OF DISTRIBUTION: Upward trends

New channels, specialist advisers and mortgage brokers

clock • 11 min read

Ruth Gilbert takes a deep dive into the drivers of protection growth in recent years

In November, we reported income protection sales numbers from the Financial Conduct Authority (FCA) showing 2019 to be reaching the best levels for 15 years. Respective contributions of potential driving factors outlined in that article for the previous decline and current renaissance are a matter of speculation, but we can be sure the efforts of the Income Protection Task Force, including their Seven Families campaign, from which we still benefit today, can only have helped. Other driving factors for income protection can be expected to be shared across the protection market as a whole....

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Aviva updates online trust process

Aviva updates online trust process

Digitised trust for individual protection

Cameron Roberts
clock 28 November 2025 • 1 min read
Fairer Finance adds former FCA chair to consumer board

Fairer Finance adds former FCA chair to consumer board

Charles Randell CBE joins

Jaskeet Briah
clock 28 November 2025 • 1 min read
A history of protection products

A history of protection products

The good, the bad (and the ugly)

Tom Baigrie and Ryan Griffin
clock 27 November 2025 • 6 min read