Protection's trust problem

Customer engagement, increasing consumer trust and embracing the rise of insuretech have risen up the priority list, which generally bodes well for the future of the industry and gives us lots of interesting new directions to pursue. By contrast, picking away at the tired old thorny issue of how to make trusts work is admittedly less appealing. Indeed everything to do with trusts is arguably the opposite of engaging for almost everyone involved. As has so often happened in the past, it is tempting to sideline this part of getting life cover right. Or to think the innovation box has...