Future Proof: Customer survey results revealed

clock • 4 min read

Future Proof shares outcomes from in-depth customer research.

At Future Proof, we recently surveyed our client base to better understand the difference between their perception vs reality. This covered their thoughts on the claims process and how people view insurers when it comes to paying claims. We asked policyholders a series of simple online questions, 941 customers completed the survey, a record number of respondents this year, and we have analysed the results. Here are the highlights: Over half of all respondents believe that less than 90% of claims are paid - when the reality is that over 90% are paid.  Despite insurers publishi...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Finances negatively impacting young adults' mental health

Finances negatively impacting young adults' mental health

The Exeter research findings

Jaskeet Briah
clock 10 July 2026 • 2 min read
CII looks to reduce repeat disclosures for vulnerable customers

CII looks to reduce repeat disclosures for vulnerable customers

Launches cross-sector Vulnerability Data Sharing Taskforce

Jaskeet Briah
clock 08 July 2026 • 2 min read
UK lags behind global countries in managing chronic health: Zurich

UK lags behind global countries in managing chronic health: Zurich

Provider publishes Chronic Care Index

Jaskeet Briah
clock 07 July 2026 • 3 min read