Paul Yates: New generation rent

'Wherever I lay my hat is my home...'

clock • 4 min read

In light of L&G's rental protection plan pilot, the time is right to give renters better access to protection, says iPipeline product strategy director

There are many challenges facing the UK housing market. House price inflation exceeding wage growth means that more people are faced with no option but to rent. Since 1997, mortgaged households have reduced from 42% to 30%[1] with ‘generation rent' becoming an accepted part of the UK housing market.  However, demographic changes and economic pressures also mean that people in the UK are leaving the family home later and renting for longer, as they find it increasingly difficult to become a homeowner. Figures show that in 2017/18, there were 4.5 million households in the private ren...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Aviva updates online trust process

Aviva updates online trust process

Digitised trust for individual protection

Cameron Roberts
clock 28 November 2025 • 1 min read
Fairer Finance adds former FCA chair to consumer board

Fairer Finance adds former FCA chair to consumer board

Charles Randell CBE joins

Jaskeet Briah
clock 28 November 2025 • 1 min read
A history of protection products

A history of protection products

The good, the bad (and the ugly)

Tom Baigrie and Ryan Griffin
clock 27 November 2025 • 6 min read