LV= is taking great strides to compete at the top of the CI quality table, writes Alan Lakey
It was only last January that LV= introduced a substantial and welcome upgrade to its critical illness plan, although for many of us it will seem an age ago due to the current health and economic stresses. This upgrade is specific to children's cover and introduces optional enhanced child cover that includes an additional 10 child specific conditions. This enhanced child cover is available through intermediaries but not via direct-to-consumer (D2C) introducers. Child claim payments have been...
Focus on quality rather than list of conditions
Will 'delight' advisers that focus on quality
Officially checks out of 'conditions race'
COVER Podcast #10