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With demand for primary care growing exponentially and engagement with digital healthcare at record levels, PMI is evolving, writes Dr Harpreet Sarna, Vitality Medical Director

As one of the most common cause of claims, it’s no surprise that cover for cancer continues to be one of the main reasons why clients consider private medical insurance (PMI)

The pandemic has impacted us all – not just as a nation, but as a market and industry too, writes VitalityHealth managing director, Dr Keith Klintworth

The life insurance industry’s role in providing long-term protection to people means it is naturally aligned with ESG

Value-added services can facilitate a preventative approach, says Sarah Teehan

What advisers need to know when it comes to protection and health insurance conversations

"The organisation has to set a culture that's appropriate, particularly around mental health"

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