Customer service, we are constantly told, is a prime way to differentiate between insurance providers.
An opportunity to realise the value of group income protection and get some significant market growth?
Last month's issue included a fascinating article on the concept of outsourcing disability benefits to the mutual insurance sector and an income replacement top-up which would be paid in addition to State Benefit (page 6 COVER Aug 2010).
COVER's editor, Paul Robertson, is relishing the Government bashing kiddies and grannies.
Last month, I reported briefly on the abandoning of targets in the NHS following revision of the Department of Health's Operating Framework.
For COVER's editor, Paul Robertson, it's a case of wondering if protection markets really matter.
At the time of writing it has certainly been a season of manifestos.
With Iain Duncan Smith setting out the Department for Work and Pensions' general path forward yesterday, we now have a fairly good idea of where those sectors involving the protection and health insurance industry are headed.
In the horse trading between the Government and Opposition that took place in the run up to the election the Equality Bill received Royal Assent.
From pet cover to soap storylines, Kevin Carr dissects the latest protection industry developments in his exclusive monthly blog.