“That's make or break for many customers”
“That's not the kind of flexibility in this day and age that we should be offering”
“Protection needs to be an easier purchase”
“Embrace the fact that you don't know everything”
Product flexibility, accessibility and supporting advisers
Distribution, technology and underwriting
Provider service quality, claims timescales and Consumer Duty
Consumer Duty, cost of living and consolidation
"Customers put life cover on the back burner because they take their lifestyles for granted"