Vitality

18-34 year-olds were 50% more likely to want cover

Ill-health has costed the economy £138 billion per year

Due to external influences

Consumer Duty implementation

Series of digital enhancements made

Talking therapies made up 85% of mental health claims

Breast cancer half of all claims from women

"Plans increasingly provide clients with a complete end-to-end healthcare proposition"

Total percentage of claims increased to 96.9%