CIExpert has analysed the launch of Aviva's business protection policies and described its Relevant Life plan with integrated critical illness cover as a ‘breakthrough' for the protection market.
Alan Lakey highlights the reasons why he believes mortgage advisers tend to have difficulty in making the protection sale.
CIExpert said that AIG Life has ‘laid down a challenge to other providers with substantial enhancements to its critical illness plan.'
Advisers should take on board Financial Ombudsman decisions when making recommendations, writes Alan Lakey.