Aegon has begun a campaign to highlight the importance of the adviser market in the face of stiff competition from internet sales.
Aegon has launched a six month physiotherapy pilot for income protection and waiver of premium customers who suffer from a musculo-skeletal condition.
Aegon paid a marginally lower percentage of critical illness (CI) claims in 2009, but declines due to non-disclosure fell from a half to a third.
Advisers need to be "more professional" to maximise potential connections with fellow professionals, a new report reveals.