Spreading the love

Protection this Valentine’s Day

clock • 4 min read

Setul Mehta, founder of SM Advice, ILAG Director, Women in Protection Ambassador, discusses social media activity for advisers this Valentine’s Day.

Valentine's Day is all about love, commitment, and planning a future together. While chocolates and roses are wonderful gestures (and taking Mrs M to High Chai for lunch), true love is about protecting each other beyond the romance (pun intended). However, for many, talking about protection on social media isn't as easy as posting a cute couple's selfie. People often see it as boring, complex, or even uncomfortable. But just like love, Protection is about security, trust and a promise for the future. So, how do you engage your audience on social media and make protection relevant, fun...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

Brokers expecting to write more business in 2026: Primis

Brokers expecting to write more business in 2026: Primis

Wales and the South expecting growth

Cameron Roberts
clock 30 January 2026 • 2 min read
Stonebridge reports industry-leading growth

Stonebridge reports industry-leading growth

106 AR firms appointed in 2025

Cameron Roberts
clock 29 January 2026 • 1 min read
Royal London launches IHT adviser hub

Royal London launches IHT adviser hub

IHT concerns led to 50% rise in WOL sales

Jaskeet Briah
clock 26 January 2026 • 2 min read