The rise of declines

What the industry can learn from case studies

clock • 3 min read

Alan Lakey, director, CIExpert, responds to a recent COVER case study and details how the industry can respond to cases of denied claims.

The recent COVER article ‘Claims and Underwriting: Claiming after an induced coma' underlined two key aspects relating to the protection industry. First, it highlighted how important it is for a consumer to have an adviser. Somebody with the knowledge and motivation to fight their corner to obtain the required outcome. Consumers who believe they can ‘win' by using an aggregator site or one of those fly-by-night telephone-based operations need to have this message driven home. Advisers are not only able to secure the most appropriate protection plans for their clients but are also ther...

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