Aviva's DLG deal route has more potential potholes than AIG buy

CMA considerations on the horizons

clock • 4 min read

Jen Frost, editor, Professional Adviser, discusses how Aviva's potential acquisition on Direct Line Group (DLG) could cause a headache for the Competition and Markets Authority (CMA).

Aviva has another big deal seemingly under its belt, months after closing its £460m AIG UK protection business buy.  This time, it is set for a £3.6bn takeover of motor-heavy insurer DLG. The successful bid follows an earlier rejected £3.3bn attempt.   Industry insiders will know how the AIG/Aviva story ended. The deal was announced in September 2023 and completed last April. Cover has since reported that Aviva was busily consulting on redundancies as of July. Meanwhile, some market consternation has followed at the potential and confirmed loss of some of AIG's more innovative...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Insurer

Aviva launches financial confidence programme

Aviva launches financial confidence programme

Partnership with learning disability charity

Jaskeet Briah
clock 29 July 2026 • 2 min read
Partner Insight: Four ways protection is changing – and why it matters for mortgage advisers

Partner Insight: Four ways protection is changing – and why it matters for mortgage advisers

New claims data highlights how protection needs to evolve – from how illness is covered to how clients engage. For mortgage advisers, these shifts are becoming central to delivering meaningful protection alongside lending writes Justin Garbutt

Justin Garbutt, Director of IFA Distribution at Vitality
clock 27 July 2026 • 4 min read
 Misrepresentation and non-disclosure top reasons for denied claims: LV=

Misrepresentation and non-disclosure top reasons for denied claims: LV=

2025 claims statistics published

Jaskeet Briah
clock 15 July 2026 • 3 min read