Empathy alone is not enough

How to talk to with a bereaved customer

clock • 4 min read

Catherine Betley, managing director, GriefChat, discusses how the protection and health industry can raise the standards when dealing with people going through life events.

Samantha Chow insightfully shared her experience of navigating the claims journey after a major family bereavement in this article recently, explaining how she (and thousands of other bereaved beneficiaries) find the experience "just a real struggle - you would think that there would be some kind of guidance, some kind of empathy". Her call to action to reduce jargon, adopt an empathic response and ensure that claims are dealt with in a timely manner resonates strongly with those of us who work closely with grieving individuals. Bereavement is recognised by the Financial Conduct Authorit...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

MetLife UK launches virtual physio

MetLife UK launches virtual physio

Available to individual protection customers

Cameron Roberts
clock 26 May 2026 • 1 min read
The COVER Review: Protection sales, fit notes and long-term care

The COVER Review: Protection sales, fit notes and long-term care

Week commencing 18 May 2026

COVER
clock 22 May 2026 • 1 min read
Decline in new sales for most protection lines: Swiss Re Term & Health Watch

Decline in new sales for most protection lines: Swiss Re Term & Health Watch

L&G overtakes Aviva in term assurance sales

Jaskeet Briah
clock 21 May 2026 • 3 min read