Perceptions on access to protection: The hangover effect of Covid-19?

44% of prospective customers believe that having Covid in the past is a barrier to buying protection

clock • 3 min read

Pacific Life Re's David Waters and Richard Purcell review the misconceptions amongst some customers that protection is only available to the healthiest lives based on recent research.

Covid prevented us from living our normal lives with travelling curtailed and visiting family and friends severely restricted. When it came to protection, we also saw several changes during the pandemic such as the temporary suspension of some products like short deferred period income protection. Other impacts included some insurers introducing underwriting questions to understand if customers had been hospitalised because of Covid. There were also some reductions in maximum age, extra mortality rating and sum assured. By and large though, the protection market remained open for b...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Third of mortgage holders have no protection cover

Third of mortgage holders have no protection cover

Around 16% have income protection in place

Jaskeet Briah
clock 30 April 2025 • 2 min read
Broken bones most common injury from accidents: MetLife UK

Broken bones most common injury from accidents: MetLife UK

Trips, road traffic accidents and falling common causes

Cameron Roberts
clock 30 April 2025 • 2 min read
1.5 million NHS appointments saved amid app reform

1.5 million NHS appointments saved amid app reform

87% of hospitals offering services through NHS App

Jaskeet Briah
clock 28 April 2025 • 3 min read