Consumer Duty: Don't Stop Thinking About Tomorrow

Listen to the wind blow, watch the sunrise on a new era for the protection market; the Consumer Duty is finally here. Labelled by some as the most impactful change to the market in the past decade, the guidelines will, as of today, make it a compliance requirement to truly put customers first. It's been a hard job to gauge just how ready the industry really is for this. On one hand, the public line coming from most firms is that minimal changes are required in the run-up to the implementation date, while some surveys (where anonymous answers most likely lead to greater transparency) poin...