Embedded Insurance: The next growth opportunity for the protection industry

We are all too familiar with the old adage ‘Protection is sold not bought' that perhaps we have convinced ourselves that it can't be done any other way.  But what if there was another way, where protection is neither bought nor sold, but customers are exposed to insurance offerings precisely when they need them? In today's fast-paced digital world, consumers are seeking convenience and seamless experiences in every aspect of their lives. The insurance industry, traditionally known for its complex and time-consuming processes, is now undergoing a transformation thanks to embedded in...