Five reasons why people don't think life insurance is for them…

…and why they might be wrong

clock • 4 min read

Jacob Fay, protection specialist at John Lamb Hill Oldridge, reviews five of the most common consumer misconceptions about, and objections to, taking out life insurance cover, and how advisers can address these concerns.

According to recent research[1], 71% of Brits fork out for a monthly subscription service such as Netflix or Amazon Prime - that's nearly twice the number that pay monthly premiums for life cover. While 60% of UK adults agree that life insurance is important for looking after family, just 35% currently hold a policy. One third of those without cover cited cost as the reason. Clearly insurance myths persist, but professional financial advice can educate clients by busting the most prevalent myths and breaking down client objections, replacing them with the peace of mind that comprehens...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

SJP sees record £242.4bn FUM but flows down 67% in Q3

SJP sees record £242.4bn FUM but flows down 67% in Q3

Drop follows new charging structure

Cristian Angeloni
clock 29 October 2026 • 1 min read
Budget 26: Adviser frustration grows after delving into the details

Budget 26: Adviser frustration grows after delving into the details

"The overall tax take still rises"

Sophia Panayi
clock 29 October 2026 • 4 min read
Amii adds The Right Advice to membership

Amii adds The Right Advice to membership

New intermediary member

Jaskeet Briah
clock 27 October 2026 • 1 min read