Phil Jeynes: Income protection needs more than awareness to move the dial

“The onus of promotion here is not solely on insurers”

clock • 2 min read

Industry initiatives to promote the value of income protection are welcome, but the product still requires more dedicated support from all industry players to increase take-up, writes Phil Jeynes, director of corporate strategy at Reassured.

One of the first times I was quoted in a trade press article was on the subject of income protection. I forget which publication and why, but I remember the gist of my comment which was: I wouldn't be surprised if insurers stopped offering IP if brokers continue not to sell it. The reason it sticks in my memory is the firm I was working for at the time had just been acquired by a business which manufactured IP and they weren't thrilled about their new subsidiary suggesting publicly that their product might be withering on the vine. Luckily for them, I was wrong and insurers have persi...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Income Protection

Being unable to work during ill-health impacting confidence

Being unable to work during ill-health impacting confidence

Cirencester Friendly research

Jaskeet Briah
clock 08 January 2026 • 2 min read
Profile of an IP customer: BMI and protection

Profile of an IP customer: BMI and protection

Weighing the facts

Jo Miller and Warren O'Connell
clock 11 December 2025 • 3 min read
Low IP uptake due to misconceptions: Shepherds Friendly

Low IP uptake due to misconceptions: Shepherds Friendly

14% of working adults have IP

Cameron Roberts
clock 24 November 2025 • 2 min read