Phil Jeynes: Income protection needs more than awareness to move the dial

“The onus of promotion here is not solely on insurers”

clock • 2 min read

Industry initiatives to promote the value of income protection are welcome, but the product still requires more dedicated support from all industry players to increase take-up, writes Phil Jeynes, director of corporate strategy at Reassured.

One of the first times I was quoted in a trade press article was on the subject of income protection. I forget which publication and why, but I remember the gist of my comment which was: I wouldn't be surprised if insurers stopped offering IP if brokers continue not to sell it. The reason it sticks in my memory is the firm I was working for at the time had just been acquired by a business which manufactured IP and they weren't thrilled about their new subsidiary suggesting publicly that their product might be withering on the vine. Luckily for them, I was wrong and insurers have persi...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Income Protection

Simplybiz to distribute Shepherds Friendly IP

Simplybiz to distribute Shepherds Friendly IP

Aiming to grow its intermediary footprint

Cameron Roberts
clock 09 June 2025 • 1 min read
Krysalis joins IPTF

Krysalis joins IPTF

11th new member in 2025

Cameron Roberts
clock 02 June 2025 • 1 min read
IPTF adds Empath_AI to membership

IPTF adds Empath_AI to membership

Detection of mental health vulnerabilities

Jaskeet Briah
clock 12 May 2025 • 2 min read