The year of the squeeze: Why the cost-of-living crisis highlights the need for protection

"This is an unmissable window for advisers to educate customers"

clock • 3 min read

Despite the cost-of-living crisis causing significant financial burden for many consumers, Legal & General's Ali Crossley says it is also an opportunity for advisers to educate and engage with clients about the benefits protection offers.

The financial fallout of the pandemic has unfortunately left many UK households and businesses with an unsustainable burden of debt. While government support helped both people and businesses alike with initiatives like the furlough scheme, it has now petered out and many find themselves feeling the pinch on their finances. To exacerbate this, according to Legal & General's Deadline to Breadline research, one in five households have no savings at all. The current rise in the cost-of-living places further pressure on finances and people are understandably looking for ways to limit thei...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

James Miller & Associates extends Stonebridge partnership

James Miller & Associates extends Stonebridge partnership

Supporting long-term growth plans

Jaskeet Briah
clock 25 August 2026 • 2 min read
Openwork adds Quilter's M&A director

Openwork adds Quilter's M&A director

Willem van Rooy takes the role

Jen Frost
clock 24 August 2026 • 2 min read
The COVER Review: Stonebridge acquisition, financial setbacks and more

The COVER Review: Stonebridge acquisition, financial setbacks and more

Week commencing 17 August 2026

COVER
clock 21 August 2026 • 1 min read