The year of the squeeze: Why the cost-of-living crisis highlights the need for protection

"This is an unmissable window for advisers to educate customers"

clock • 3 min read

Despite the cost-of-living crisis causing significant financial burden for many consumers, Legal & General's Ali Crossley says it is also an opportunity for advisers to educate and engage with clients about the benefits protection offers.

The financial fallout of the pandemic has unfortunately left many UK households and businesses with an unsustainable burden of debt. While government support helped both people and businesses alike with initiatives like the furlough scheme, it has now petered out and many find themselves feeling the pinch on their finances. To exacerbate this, according to Legal & General's Deadline to Breadline research, one in five households have no savings at all. The current rise in the cost-of-living places further pressure on finances and people are understandably looking for ways to limit thei...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

PDG takes 'cautious engagement' approach to secondary life firm We Buy Life Policy

PDG takes 'cautious engagement' approach to secondary life firm We Buy Life Policy

Consumer outcomes, vulnerability and fair value

Cameron Roberts
clock 23 July 2026 • 2 min read
St James's Place shares under pressure amid AR departures

St James's Place shares under pressure amid AR departures

One firm headed to Söderberg & Partners

Jen Frost
clock 17 July 2026 • 2 min read
Omni Protect first to offer Beagle Street intermediary proposition

Omni Protect first to offer Beagle Street intermediary proposition

3,500 firms gain access

Cameron Roberts
clock 14 July 2026 • 2 min read