Tony Müdd: When signposting does work

'Write it, refer it, don’t ignore it.'

clock • 4 min read

Tony Müdd explains the impact of signposting in action and the progress of St James Place Protection Planning

When St James's Place Protection Planning (SJPPP) received a call from a customer only five days of the policy being placed on risk and asking for the policy to be cancelled, we knew that there was an issue. In that time the wife had been diagnosed with cancer and the husband had made this request, as he felt that there was no way the insurance company would pay out. On the face of it, it does seem a little coincidental. Upon review, we discussed the issue with the client, liaised with the provider and had the sum assured paid out under the critical illness plan. Everything was legiti...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

COVER Customer Care Conference 2026: Registration open

COVER Customer Care Conference 2026: Registration open

1 July 2026 - Marriott Grosvenor Square, London

COVER
clock 26 March 2026 • 1 min read
Loaded premiums: The individual fair value question remains

Loaded premiums: The individual fair value question remains

Response to a COVER interview

Tony Müdd
clock 23 March 2026 • 3 min read
IPTF names 7Advisers cohort for 2026

IPTF names 7Advisers cohort for 2026

Neil Ewing added to the IPTF board

Jaskeet Briah
clock 23 March 2026 • 2 min read