Tony Müdd: When signposting does work

'Write it, refer it, don’t ignore it.'

clock • 4 min read

Tony Müdd explains the impact of signposting in action and the progress of St James Place Protection Planning

When St James's Place Protection Planning (SJPPP) received a call from a customer only five days of the policy being placed on risk and asking for the policy to be cancelled, we knew that there was an issue. In that time the wife had been diagnosed with cancer and the husband had made this request, as he felt that there was no way the insurance company would pay out. On the face of it, it does seem a little coincidental. Upon review, we discussed the issue with the client, liaised with the provider and had the sum assured paid out under the critical illness plan. Everything was legiti...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

SM Advice adds AI visibility and authority audit service

SM Advice adds AI visibility and authority audit service

AI search visibility and practical steps

Jaskeet Briah
clock 29 September 2026 • 1 min read
CII launches Voices

CII launches Voices

New research community

Sophia Panayi
clock 25 September 2026 • 1 min read
Howden Employee Benefits COO expands remit following Barnett Waddingham deal

Howden Employee Benefits COO expands remit following Barnett Waddingham deal

Supporting UK and international growth ambitions

Jaskeet Briah
clock 17 September 2026 • 2 min read