Three key areas are often overlooked when valuing critical illness conditions, writes CIExpert director
I often hear from people who believe that valuing a critical illness condition is simple. They've seen a website which advises that, annually, 118,000 strokes occur in the UK and another site tells them that there are 364,000 malignant cancer diagnoses a year. Simple then, right, stroke represents 32% of the cancer value, and so on. Of course, if it was that easy we'd all be guru's and CIExpert would not be needed. A casual observer might ask why it's so important to be able to precisely value...
'We've been bold and brave in our proposition design'
Leading by example
Over 50,000 diagnoses in the UK during 2018
Watch the full presentation