Three key areas are often overlooked when valuing critical illness conditions, writes CIExpert director
I often hear from people who believe that valuing a critical illness condition is simple. They've seen a website which advises that, annually, 118,000 strokes occur in the UK and another site tells them that there are 364,000 malignant cancer diagnoses a year. Simple then, right, stroke represents 32% of the cancer value, and so on. Of course, if it was that easy we'd all be guru's and CIExpert would not be needed. A casual observer might ask why it's so important to be able to precisely value...
Focus on quality rather than list of conditions
Will 'delight' advisers that focus on quality
Officially checks out of 'conditions race'
COVER Podcast #10