Alan Lakey: Avoiding cancellations during COVID-19

’Navigating the pandemic'

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Alan Lakey, director, CIExpert
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Alan Lakey, director, CIExpert

CIExpert director explores the arguments advisers can use when facing with client cancellations

When confronted with a crisis people often react emotionally rather than logically. With both employment and income under duress it is understandable that many will look at outgoings to see where savings can be made - and insurances are an obvious target. Logic should dictate that, at a time when people are dying in their thousands, an in-force life assurance plan has a greater perceived value than at any other time. However logic often goes scampering out door when a crisis occurs and advisers...

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