Alan Lakey: Avoiding cancellations during COVID-19

’Navigating the pandemic'

clock • 5 min read

CIExpert director explores the arguments advisers can use when facing with client cancellations

When confronted with a crisis people often react emotionally rather than logically. With both employment and income under duress it is understandable that many will look at outgoings to see where savings can be made - and insurances are an obvious target. Logic should dictate that, at a time when people are dying in their thousands, an in-force life assurance plan has a greater perceived value than at any other time. However logic often goes scampering out door when a crisis occurs and advisers need to be wise to the potential impact, particularly if they have written business on an inde...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

CII launches Voices

CII launches Voices

New research community

Sophia Panayi
clock 25 September 2026 • 1 min read
Howden Employee Benefits COO expands remit following Barnett Waddingham deal

Howden Employee Benefits COO expands remit following Barnett Waddingham deal

Supporting UK and international growth ambitions

Jaskeet Briah
clock 17 September 2026 • 2 min read
Most client meetings happen without one of the advised couple present

Most client meetings happen without one of the advised couple present

More than half of clients said they hold the adviser relationship in their name only

Laura Miller
clock 17 September 2026 • 2 min read