Alan Lakey: Avoiding cancellations during COVID-19

’Navigating the pandemic'

clock • 5 min read

CIExpert director explores the arguments advisers can use when facing with client cancellations

When confronted with a crisis people often react emotionally rather than logically. With both employment and income under duress it is understandable that many will look at outgoings to see where savings can be made - and insurances are an obvious target. Logic should dictate that, at a time when people are dying in their thousands, an in-force life assurance plan has a greater perceived value than at any other time. However logic often goes scampering out door when a crisis occurs and advisers need to be wise to the potential impact, particularly if they have written business on an inde...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

Richard Waters joins Omni Protect

Richard Waters joins Omni Protect

New head of strategic partnerships

Cameron Roberts
clock 29 June 2026 • 1 min read
Single-insurer models present challenge for insuring real lives: LifeSearch

Single-insurer models present challenge for insuring real lives: LifeSearch

Consumers need products tailored to health or personal circumstances

Cameron Roberts
clock 25 June 2026 • 2 min read
COVER Customer Care Conference 2026: One week to register

COVER Customer Care Conference 2026: One week to register

1 July 2026 - Marriott Grosvenor Square, London

COVER
clock 24 June 2026 • 1 min read