Tom Baigrie: Don't fob people off, refer them

‘BIBA’s signposting service is timely indeed’

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Tom Baigrie, CEO, LifeSearch
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Tom Baigrie, CEO, LifeSearch

LifeSearch CEO shares his view of BIBA’s recently launched signposting to specialists system

Signposting is a word you'll be hearing more and more about, now that the Cabinet Office sponsored Access to Insurance group has launched its signposting service through BIBA. Its primary aim is to improve the help our industry offers to those with pre-existing medical conditions, by providing a simple clear route to getting the advice needed to reach a definitive underwriting answer and make best the chance of that answer being a ‘yes'. If we get the message out to all those who get asked...

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