Consulting actuary Matthew Edwards explores finding balance between pricing and profitability while using customer data responsibly
Life insurers have been continuing the journey towards automated pricing and underwriting, influenced by the growth of insurtech and the desire to make more use of data. However, greater use of data raises questions about trust. Are policyholders willing to give more data? Would they do so only if it could result in lower premiums? If so, what will be the penalty for other policyholders, as average premiums must - all other things being equal - remain constant? The ideal for insurers would...
'Have a conversation with clients'
For life cover only
Customers asked to reapply after fixed period
'We need to fight to keep business now'