Crowdfunding… the key to unlocking protection conversations?

JustGiving vs insurance

clock • 3 min read

Mark Cracknell explores how advisers can use the topic of crowdfunding as part of protection conversations with clients

The popularity of crowdfunding can make it seem like the solution to pay for crisis events in life. Stories regularly appear in the media or on our social media feeds, highlighting the generosity of others when it comes to helping those who encounter illness or the loss of a loved one. This can be an opportunity for advisers to discuss the value of protection with clients. Crowdfunding past and present In recent years there's been an explosion in crowdfunding to meet personal medical and funeral costs. The average cost of a funeral in the UK is £3,757 according to figures from ...

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