Crowdfunding… the key to unlocking protection conversations?

JustGiving vs insurance

clock • 3 min read

Mark Cracknell explores how advisers can use the topic of crowdfunding as part of protection conversations with clients

The popularity of crowdfunding can make it seem like the solution to pay for crisis events in life. Stories regularly appear in the media or on our social media feeds, highlighting the generosity of others when it comes to helping those who encounter illness or the loss of a loved one. This can be an opportunity for advisers to discuss the value of protection with clients. Crowdfunding past and present In recent years there's been an explosion in crowdfunding to meet personal medical and funeral costs. The average cost of a funeral in the UK is £3,757 according to figures from ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

PDG launches Protection Insights Report 2026

PDG launches Protection Insights Report 2026

Underwriting, annual statements, market views

Cameron Roberts
clock 25 February 2026 • 2 min read
COVER Women in Protection and Health Awards 2026: Finalists announced

COVER Women in Protection and Health Awards 2026: Finalists announced

Recognising female excellence in protection and health

COVER
clock 25 February 2026 • 5 min read
Thameside Associates expands Stonebridge partnership

Thameside Associates expands Stonebridge partnership

Continues for 10 years

Cameron Roberts
clock 20 February 2026 • 1 min read