Crowdfunding… the key to unlocking protection conversations?

JustGiving vs insurance

clock • 3 min read

Mark Cracknell explores how advisers can use the topic of crowdfunding as part of protection conversations with clients

The popularity of crowdfunding can make it seem like the solution to pay for crisis events in life. Stories regularly appear in the media or on our social media feeds, highlighting the generosity of others when it comes to helping those who encounter illness or the loss of a loved one. This can be an opportunity for advisers to discuss the value of protection with clients. Crowdfunding past and present In recent years there's been an explosion in crowdfunding to meet personal medical and funeral costs. The average cost of a funeral in the UK is £3,757 according to figures from ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

COVER Customer Care Conference 2025: Roundup

COVER Customer Care Conference 2025: Roundup

Today (27 June, 2025), COVER hosted its Customer Care Conference, focussing on building consumer trust through care.

Cameron Roberts
clock 27 June 2025 • 4 min read
BIBA publishes guide for brokers to understand AI

BIBA publishes guide for brokers to understand AI

Regulatory, legal and compliance considerations

Cameron Roberts
clock 27 June 2025 • 1 min read
GRiD adds IHC to membership

GRiD adds IHC to membership

Independent advice to corporate clients

Jaskeet Briah
clock 18 June 2025 • 1 min read