Consumers have low trust, satisfaction and engagement with life insurance: Broadstone

The survey, which quizzed nearly 18,000 UK adults in 2024, showed numerous points for concern among consumer sentiment regarding life products. Low satisfaction was a key area for concern, life insurance customers reported the lowest level of satisfaction in their provider among insurance offerings. Of the customers asked, 53% were satisfied with their life insurance provider. Looking at the general market 73% were happy with their content's insurance provider. Consumers do stay loyal to their providers, with 38% of life insurance customers staying with a provider for more than 10 ...