Four in ten employers do not target benefits

Age, lifestyle and risk to be considered

Cameron Roberts
clock • 1 min read

Intermediary, Towergate Health & Protection, has released research which shows 44% of employers do not target their benefits by the demographics of their employees.

The report, which surveyed 500 HR professionals, showed that 44% of employers offer the same benefits to all staff regardless of age, lifestyle or risk profile, a further 40% offer the same benefits to all regardless of gender. This employer approach is despite 76% of employers saying they have requests for specific and targeted support. Age support was requested of 54% of those surveyed, alongside 49% that received requests for support based on gender. Benefits based on gender placed highly on the requests of employers, many female employees with have to face a culture of silence and...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Group Protection

KareHero joins GRiD

KareHero joins GRiD

Focus on adult care support

Jaskeet Briah
clock 13 October 2026 • 1 min read
RedArc records highest mental health referrals in October

RedArc records highest mental health referrals in October

Most mental health referrals for anxiety and stress

Jaskeet Briah
clock 09 October 2026 • 2 min read
58% of line managers do not understand Keep Britain Working

58% of line managers do not understand Keep Britain Working

Working To Wellbeing research

Jaskeet Briah
clock 06 October 2026 • 2 min read