Four in ten employers do not target benefits

Age, lifestyle and risk to be considered

Cameron Roberts
clock • 1 min read

Intermediary, Towergate Health & Protection, has released research which shows 44% of employers do not target their benefits by the demographics of their employees.

The report, which surveyed 500 HR professionals, showed that 44% of employers offer the same benefits to all staff regardless of age, lifestyle or risk profile, a further 40% offer the same benefits to all regardless of gender. This employer approach is despite 76% of employers saying they have requests for specific and targeted support. Age support was requested of 54% of those surveyed, alongside 49% that received requests for support based on gender. Benefits based on gender placed highly on the requests of employers, many female employees with have to face a culture of silence and...

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